Where to Stay for Farm Business Innovation Show 2026
Turning land, buildings or an idea into a new income stream takes real planning, and the Farm Business Innovation Show is where that planning gets easier. EventBeds is the official accommodation partner for the show, taking place 4-5 November 2026 at the NEC, Birmingham, co-located with the Land Leisure & Tourism Show, so you can walk between both under one roof.
For the shortest journey to the halls, Moxy Birmingham NEC and ibis Birmingham Airport - NEC are both near-venue picks, the latter with a free two-minute shuttle straight to the door. Hilton Garden Inn Birmingham Airport and Holiday Inn Birmingham Airport are a short drive away if you'd rather have more space after a day on your feet.
Book through EventBeds for exclusive rates and flexible terms, so accommodation is one less thing to think about before you get there.
Getting to the NEC, Birmingham
The NEC is one of the best-connected venues in the country, with Birmingham International railway station and Birmingham Airport both directly on-site. Direct trains run in from Birmingham city centre, London and much of the rest of the UK, and a free Air-Rail Link connects the station to the airport, so getting there doesn't have to mean sitting in traffic on the M42.
Looking for accommodation for a different event? Browse all current EventBeds partner events at stay.eventbeds.net.
About the Farm Business Innovation Show 2026
The Farm Business Innovation Show is the UK's only event dedicated entirely to farm diversification, helping farmers and landowners turn land, buildings and ideas into sustainable new income streams. It runs 4-5 November 2026 at the NEC, Birmingham, co-located with the Land Leisure & Tourism Show, giving visitors access to both under one roof.
Across 110+ exhibitors, the show brings together specialist suppliers, financial and legal advisers, and farmers who have already built successful diversified businesses, from farm shops and weddings to renewable energy and rural tourism. The Diversification Exchange and Farm Business Innovation Stage offer direct access to proven models and honest, first-hand insight into what diversifying actually involves, while Farm Shop Talks focuses specifically on retail and food-to-consumer opportunities.
Entry is free, and whether you're assessing your first diversification idea or looking to expand an existing one, the show is built around helping you weigh up the opportunity, understand the risk, and take a practical next step toward a more resilient farm business.
Frequently Asked Questions
Is Farm Business Innovation the same show as the Land Leisure & Tourism Show?
They're two separate, co-located shows running on the same dates at the NEC. Farm Business Innovation is dedicated to farm diversification, while Land Leisure & Tourism focuses on holiday parks, visitor attractions and rural leisure businesses. One free pass gives you access to both halls.
Do I need to already be diversifying to get value from the show?
No. The show is built for farmers and landowners at every stage, from those weighing up a first idea to those looking to expand an existing diversified business.
Is the Farm Shop element only relevant if I want to sell direct to consumers?
Farm Shop Talks is aimed at anyone exploring farm retail, but the wider show covers a much broader range of diversification routes, including renewable energy, rural tourism, weddings and storage.
How do I get to the NEC without needing to drive?
Birmingham International railway station sits right next to the NEC, with direct trains from Birmingham city centre, London and across the country, plus a free Air-Rail Link connecting to Birmingham Airport.
Can I cancel or change my hotel booking?
Booking flexibility depends on the individual hotel's rate and cancellation policy, which is shown at checkout before you confirm your reservation.
Does EventBeds offer accommodation for other events?
Yes. EventBeds partners with hotels for a wide range of industry and consumer events. You can view all current event accommodation pages at stay.eventbeds.net.
Our Other Events
Farm Business Innovation runs alongside the Land Leisure & Tourism Show, and EventBeds partners with hotels for a range of other events too:
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