B2B Marketing Live brings the UK's B2B marketing community to ExCeL London every November, and booking accommodation for B2B Marketing Expo London early means securing the best rates before rooms near the venue sell out. With over 3,500 marketing leaders attending across the two-day show, hotels close to ExCeL fill up fast in the run-up to the event.
For those wanting to step straight from their hotel into the B2B Marketing Expo, Novotel London Excel is the closest option to the venue, while Aloft London Excel offers bold, loft-inspired rooms just five minutes away. DoubleTree by Hilton London ExCeL suits attendees wanting a waterfront stay with easy access to London City Airport, and Crowne Plaza London Docklands, a five-minute walk from ExCeL, is currently offering an event-exclusive discount for B2B Marketing Live visitors.
Book through EventBeds for exclusive rates and flexible payment terms, so your stay is smooth, seamless and enjoyable.
Getting to ExCeL London
Custom House and Royal Victoria DLR stations both sit close to the venue, with direct connections into central London and an approximate 10-minute journey from London City Airport. Staying within walking distance keeps you close to the mainstage, breakout theatres and exhibitor village across both days of the show.
Looking for accommodation for a different event? Browse all current EventBeds partner events at stay.eventbeds.net.
About B2B Marketing Live 2026
B2B Marketing Live is the UK's leading event for B2B marketers, held on 18-19 November 2026 at ExCeL London. Over two days, more than 3,500 marketing leaders come together with 100+ suppliers and 60+ seminars covering AI, brand, content and data, with speakers this year drawn from brands including TikTok, Reddit, Snapchat, TfL, AXA Healthcare and Samsung Electronics.
The show is built for marketing directors, CMOs, heads of marketing and their wider teams, offering mainstage sessions, breakout theatres, workshop sessions and an exhibitor village to explore the latest tools and campaigns shaping B2B marketing.
Frequently Asked Questions
Who is B2B Marketing Live for?
The show is aimed at B2B marketing leaders and their teams, from CMOs and marketing directors to demand generation, content and digital marketing specialists, as well as agency and sales leaders working closely with marketing.
Do I need to book a ticket in advance?
Yes, visitor passes are released in stages and sell out as the event nears, so registering ahead of time secures both your place and the best available ticket price.
Is there pre-show training available?
Yes, a Visitor Pass + Pre-show Training ticket includes a half or full day training session in Central London on 17 November 2026, the day before the main show opens.
What can I expect from the seminar programme?
Across the two days there are 60+ seminars on the mainstage, breakout theatres and workshop sessions, covering topics such as AI, brand, content and data, with speakers from brands including TikTok, Reddit, Snapchat and Samsung Electronics.
How do I get to ExCeL London from central London or the airports?
Custom House and Royal Victoria DLR stations both sit close to the venue, connecting directly into central London, with London City Airport around a 10-minute journey away.
Can I cancel or change my hotel booking?
Booking flexibility depends on the individual hotel's rate and cancellation policy, which is shown at checkout before you confirm your reservation.
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